Solution Citizen
Strategy. Connections. Campaigns. Communications.
OUR Philosophy
Who we are
What we do
We help our partners advance authentic solutions that can unite red and blue Americans, providing marketing and communications services to advocate without exploiting fear, anger, and hate.
Our flagship initiatives include:
Diverse Energy Choices
Renewables, O&G, CCUS, nuclear, hydrogen, bio, digital, “any of the above”
Permitting Reform
Federal and state reforms to streamline approvals and “Let America Build”
Advanced Recycling
Life cycle assessment, and innovation-based source reduction.
US Energy & Minerals Policy
To “unlock America’s resources” for independence and exports
Carbon Capture, Use & Sequestration
And technology toward Net Zero oil and gas
Nature-Based Climate Solutions
To regrow forests, restore soil and wetlands, and capture/cut carbon.
Deposits and Extended Producer Responsibility
To put a price on pollution
How we provide value
Service Offerings
We provide strategic counsel, prepare plans, make introductions, develop media narratives, craft and test messages, disseminate them widely in conservative, environmental, mainstream, and stakeholder news and communication channels, build coalitions, and recruit supporters across our deep and broad network of friends.
As part of a typical service package to advance pragmatic solutions, we provide:
Strategy
Let’s take a look at the overall big picture.
Research solutions
We prepare a literature, media, and influencer review that provides an accurate understanding of the technologies, impacts, potential, promises, limitations, supporters, and opponents of the solution.
Analyze online chatter
To identify specific issues, influencers, and messages that reflect and shape opinions on the solution and related topics.
Make recommendations
Regarding the potential to adapt the narrative and messages, secure media support, attract donors and leaders, and/or scale the campaign on behalf of the solution.
Recruit supporters
Building on a core group of NGO and donor leaders, to secure thousands of new citizen supporters who opt in and continue to actively engage in support of the solutions.
Communication
Let’s take a look at the overall big picture.
Prepare narratives
That tell the story of the solution, in a way that helps foster understanding and inspire enthusiasm, with a balanced profile of the solution’s strengths, limitations, and ways to mitigate areas of concern.
Test messages
On social media, in digital ads and petitions, in blogs and/or other channels, to measure which more effectively reach the supporters we need, deliver them to the site, and motivate them to sign on.
Podcasts
To feature ideas and solutions, often as part of a larger story, and compare how diverse audiences receive it. Audiences may include donors, investors, experts, media influencers, environment and justice advocates, and everyday citizens (left 15%, middle 70%, right 15%).
Sites & landing pages
On partner sites, that tell the story, make the case, and invite citizens, organizations, lawmakers, and/or donors to join in support.
Data & Analysis
Let’s take a look at the overall big picture.
Measure, assess & report
on the results of the test campaign. The assessment will include quantitative and qualitative findings on:
- Social media influencers and issues;
- Inventory of donors, leaders, media, and influencers, and their positions
- Costs to recruit citizen supporters
- Demographic profile of supporters sufficient to recruit “lookalikes”
- Rates of supporter engagement and actions – open, respond, endorse, write letters, sign petitions, offer to volunteer, or donate to the cause.